Lahore, 10 January 2024 – The HBL Pakistan Super League (PSL) experienced a groundbreaking day as the live-streaming and broadcast rights for the 2024 and 2025 editions saw a remarkable increase of 113% and 45%, respectively. This surge in interest marks an exciting milestone for the league, with ARY Communications and Walee Technologies emerging as the highest bidders for the respective rights.
Record-Breaking Bids
In a public, transparent, and merit-based tender process, bids were received from major players like Independent Media Corporation Pvt. Ltd (IMC), Pakistan Television Corporation Limited (PTVC), and Tower Sports (Ten Sports).
However, ARY’s bid outshone the competition, solidifying its position as the leading broadcaster.
The Pakistan Cricket Board (PCB) received bids from prominent entities such as the Consortium of ARY Communications, Walee Technologies, TransGroup FZE, IMC, and Tower Sports. Walee Technologies’ bid stood out, ensuring an unparalleled digital experience for HBL PSL enthusiasts.
Approval and Appreciation
The PCB Bid Committee has recommended the highest bids submitted by ARY and Walee Technologies for approval.
Chairman of the PCB Management Committee, Zaka Ashraf, congratulated the winning bidders and expressed his excitement for the upcoming HBL PSL 9.
He acknowledged the immense growth of the HBL PSL brand and the unwavering support from fans.
ARY’s Commitment to Pakistan
Salman Iqbal, Founder and CEO of ARY Digital, expressed his delight as ARY emerged as the highest financial bidder once again. He emphasized the priority given to Pakistan and the commitment to enhancing the PSL brand.
With ARY as the broadcasting partner for the next two seasons, fans can expect an unparalleled viewing experience.
Walee Technologies’ Vision
Ahsan Tahir, CEO and co-founder of Walee Technologies conveyed their honor in winning the bid for the live-streaming rights of the 9th and 10th editions of HBL PSL.
He expressed their dedication to taking the digital experience of HBL PSL to new heights. Tahir highlighted their investment in providing a platform that attracts the younger generation, aiming to elevate the league’s appeal.
The surge in live-streaming and broadcast rights for HBL PSL showcases the t-20 league’s growing popularity and impact. With ARY Communications and Walee Technologies at the helm, fans can anticipate an extraordinary viewing experience in the coming seasons. The PCB and franchise owners are excitedly awaiting the much-anticipated start of HBL PSL 9, which is set to captivate cricket enthusiasts worldwide.